Description:

The business of podcasting has boomed, and the roots from which it came have gotten buried. Brands don't seem to understand podcasters and podcasters don't seem to know what brands really want.

Adam McNeil has been on both sides of the business of podcasting as a profitable independent podcast in Calgary, then as a buyer at Füm growing a brand from $0 in podcasting to the leading brand in its category on podcasts, and now as the SVP of Client Services at ADOPTER Media where he oversees over $20M of annual podcast spend for dozens of brands.

In this session, Adam helps dissolve the disconnect between brands and podcasters and how to better understand each other in a pursuit to help each other grow and thrive in the business of podcasting through storytelling and real data from real brands.